Often termed as the world's longest beach (120 kilometres (75 mi) including mud flats), Cox's Bazar has yet to become a major tourist destination in Asia.
The major livelihood of Cox's Bazar district is tourism. Millions of foreign and Bangladeshi natives visit this coastal city every year. A number of hotels, guest houses, and motels have been built in the city and coastal region and the hospitality industry is a major employer in the area.
A number of people are involved in the fishing and collection of seafoods and sea products. Oysters, snails, searls and jewelry made from shells are popular with the tourists in the seaside and city stores. A number of people are also involved in the transportation business for tourists. Many people of the district are farmers.
In 2002, a surfing club was initiated at Cox's Bazar by a local Bangladeshi. It has now extended to holding an annual competition including locals and foreign tourists. This is the first surfing initiative in Bangladesh's history.
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